Interactive Christmas Experience at The Ozas Shopping Centre in Lithuania
Customer: The Ozas Shopping Centre in Vilnius, which hosts the famous and new trademarks Zara, Peek & Cloppenburg, Reserved, the most popular ones in the Baltic states, and as many as 18 unique shops that appear only here.
Project: The Ozas shopping center in Vilnius has a new point of attraction for the Christmas Holidays. Kids and their parents line up to play with the first and largest interactive video entertainment wall of the Baltic states. The mall’s shop owners use it to natively advertise their promotions on this eye-catching Digital-out-of-Home billboard and, moreover, the results are measured and optimized by the shopping center’s marketing department to improve advertising ROI for the tenants.
Partner: DOOH Apps
Apps Used: The Bucket Challenge, Gadget pool, Waves, Moving Tiles, Picture Smash, Falling Objects