Baking Cup Cakes Interactive Game at Lucky One Mall in South Asia, 2018
Customer: Lucky One Mall is a shopping mall located in Karachi, Pakistan which is owned by Yunus Brothers Group. The mall is built on an area of 3.4 million square feet and is the largest mall in not only Pakistan, but also in South Asia.The mall is home to over 200 stores and different services with a large parking space for over 3,000 cars.
Project: A 24 feet wide media wall corridor which is composed of 3 screens, is housing the experience of baking a cupcake. Via augmented reality and gamification effects, provided by the FXMill Software Suite, the cupcake producer Peek Freans attracts huge attention to their shop and substantially increases their ROI. The results are impressive: 20.000 interactions, across 320 plus screens nationwide, reaching 8 milllion people across Pakistan
Partner: DOOH Apps & Red Tape Media
Apps Used: Body Accessories, The Bucket Challenge and Custom development
Interactive Christmas Experience at The Ozas Shopping Centre in Lithuania
Customer: The Ozas Shopping Centre in Vilnius, which hosts the famous and new trademarks Zara, Peek & Cloppenburg, Reserved, the most popular ones in the Baltic states, and as many as 18 unique shops that appear only here.
Project: The Ozas shopping center in Vilnius has a new point of attraction for the Christmas Holidays. Kids and their parents line up to play with the first and largest interactive video entertainment wall of the Baltic states. The mall’s shop owners use it to natively advertise their promotions on this eye-catching Digital-out-of-Home billboard and, moreover, the results are measured and optimized by the shopping center’s marketing department to improve advertising ROI for the tenants.
Partner: DOOH Apps
Apps Used: The Bucket Challenge, Gadget pool, Waves, Moving Tiles, Picture Smash, Falling Objects