Novum Interactive Augmented Reality Photo Booth at DMEXCO 2018


Partner: DMEXCO is the biggest digital marketing conference in Germany. It attracts more brands, agencies, media and tech players from the industry than any other trade show – in 2018 there were 41,000 visitors from 95 countries. The DMEXCO Conference brings together all the major theme worlds and disruptive trends of the digital economy and presents them on a total of 18 stages. From leading international CEOs to start-up founders, and from digital prophets to creative masterminds, exceptional individuals and top decision makers from all segments of the global digiconomy illuminated the most important trends at DMEXCO.

Project: DMEXCO selected Novum Interactive as a special advertising partner in the hall, dedicated to technology of the future. We presented for the first time our brand-new product, called the Novum AR Photo Booth The Novum AR Photo Booth augments your customer’s image with virtual 3D props over a large-screen display. The visitor stands in front of our solution and watches himself appear on a large screen. Instantly, predefined props and special effects (like fire, water, smoke, ice, flying and falling objects, etc.) are loaded onto the screen, where the user is able to move and interact with the props as if they are real objects. He/she can also switch through the props and replace the background on a touch screen tablet or mobile phone. When the guest is ready, a memorable Augmented Reality photo with DMEXCO logo can then be taken, printed, emailed, or shared via social media.

Another feature we presented was the so-called gamification, which enables promotion of special products in a playful and fun way. In this case, visitors could decorate a Christmas tree with cosmetics products.

The Novum AR experience managed to attract hundreds of users to out booth, amuse them a big time and let them take away a very nice memory from the conference.

Apps Used: all modules from the store and Custom development


Interactive Cinema Lobby at NEC Showcase in London, 2018


Partner: NEC Corporation is a Japanese multinational provider of information technology (IT) services and products, headquartered in Minato, Tokyo, Japan. It provides IT and network solutions to business enterprises, communications services providers and to government agencies. With a net income of 35 Billion Japanese Yen and 107.000 employees, it has also been the biggest PC vendor in Japan since the 1980s.

Project: The annual NEC show celebrated its 10th anniversary in 2018 and reached new levels of success - appealing to an even broader audience, instigating quality connections and nurturing opportunities for innovation. Total visitor numbers were maintained at close to 1,500 representing a significant proportion of the AV industry.
Being a NEC technology partner, Novum Interactive has been invited to present its innovative technology solution in one of the prime locations of the exhibition. The Augmented reality, gender based, content was shown in 4 K on 4 full HD NEC screens. Based on the attention spam of the visitors and their emotional reactions, an interactive bucket challenge popcorn game was started with the option of winning a real popcorn. Thus, the Novum Interactive solution turned the cinema lobby into one of the most entertaining elements of the trade show. 

Apps UsedBody Accessories, The Bucket Challenge, Ice, Social Wall, and Custom development


Augmented Reality Gamification at the NEC and Barco boot at the ISE in Amsterdam

Customers: NEC and BARCO, leading international hardware vendors and high tech companies

Project: ISE in Amsterdam is the largest AV and systems integration show in the world with 15-year history and more than 20.000 visitors. Across all 15 halls, visitors experience a vibrant showcase of the latest AV and systems integration technologies, products and solutions. Attracting their attention, despite of the fierce competition is a difficult task. NEC and Barco managed this task quite well and were, thanks to the augmented reality and gamification effects of the FXMill Software Suite, shown on impressive 3x3 video walls. in the international spotlight during the whole show

Partner: DOOH Apps

Apps Used:  Image Slider, Moving Tiles, Waves with Gadget pool, Football game and Planets (custom app development)