Interactive Cinema Lobby at NEC Showcase in London, 2018
Partner: NEC Corporation is a Japanese multinational provider of information technology (IT) services and products, headquartered in Minato, Tokyo, Japan. It provides IT and network solutions to business enterprises, communications services providers and to government agencies. With a net income of 35 Billion Japanese Yen and 107.000 employees, it has also been the biggest PC vendor in Japan since the 1980s.
Project: The annual NEC show celebrated its 10th anniversary in 2018 and reached new levels of success - appealing to an even broader audience, instigating quality connections and nurturing opportunities for innovation. Total visitor numbers were maintained at close to 1,500 representing a significant proportion of the AV industry.
Being a NEC technology partner, Novum Interactive has been invited to present its innovative technology solution in one of the prime locations of the exhibition. The Augmented reality, gender based, content was shown in 4 K on 4 full HD NEC screens. Based on the attention spam of the visitors and their emotional reactions, an interactive bucket challenge popcorn game was started with the option of winning a real popcorn. Thus, the Novum Interactive solution turned the cinema lobby into one of the most entertaining elements of the trade show.