Baking Cup Cakes Interactive Game at Lucky One Mall in South Asia, 2018


Customer: Lucky One Mall is a shopping mall located in Karachi, Pakistan which is owned by Yunus Brothers Group. The mall is built on an area of 3.4 million square feet and is the largest mall in not only Pakistan, but also in South Asia.The mall is home to over 200 stores and different services with a large parking space for over 3,000 cars.

Project: A 24 feet wide media wall corridor which is composed of 3 screens, is housing the experience of baking a cupcake. Via augmented reality and gamification effects, provided by the FXMill Software Suite, the cupcake producer Peek Freans attracts huge attention to their shop and substantially increases their ROI. The results are impressive: 20.000 interactions, across 320 plus screens nationwide, reaching 8 milllion people across Pakistan

Partner: DOOH Apps & Red Tape Media

Apps Used:  Body Accessories, The Bucket Challenge and Custom development