Description: Audience Measurement is an application, which measures the attention, dwell time and profiles of viewers. The app analyses the faces of spectators and will report the number of viewers over a period, the number of seconds that people actually look at the large display and will also specify the age and gender of the watchers. The faces are not kept for reasons of privacy.
Use Cases: Audience Measurement is a perfect add-on to other interactive apps to report the interactivity, dwell-time and the profiles of your targeted and reached consumers.
Assets: This app can run in parallel with other interactive apps and allow you to analyse the success and campaign, just like other digital marketing channels.