Lucky One Mall in Pakistan
Customer: Lucky One Mall is a shopping mall located in Karachi, Pakistan which is owned by Yunus Brothers Group. The mall is built on an area of 3.4 million square feet and is the largest mall in not only Pakistan, but also in South Asia.The mall is home to over 200 stores and different services with a large parking space for over 3,000 cars.
Project: A 24 feet wide media wall corridor which is composed of 3 screens, is housing the experience of baking a cupcake. Via augmented reality and gamification effects, provided by the FXMill Software Suite, a cupcake producer attracts huge attention to their shop and substantially increases their ROI.
Partner: DOOH Apps & Red Tape Media