ATTRACT | DMEXCO (Germany)
DMEXCO is the biggest digital marketing conference in Germany. It attracts more brands, agencies, media and tech players from the industry than any other trade show – in 2018 there were 41,000 visitors from 95 countries. DMEXCO selected Novum Interactive as a special advertising partner in the hall, dedicated to technology of the future. Hundreds of passersby were attracted by their own images with attached objects in an Augmented Reality mode and took memorable selfies with DMEXCO logo on them.
ENGAGE | Lucky One Mall (Pakistan)
Lucky One Mall is a shopping mall located in Karachi, Pakistan which is owned by Yunus Brothers Group. The mall is built on an area of 3.4 million square feet and is the largest mall not only in Pakistan, but also in South Asia. Inside, the cupcake producer Peek Freans offers a unique experience to its customers. Via Augmented Reality and gamification effects, provided by the FXMill Software Suite, customers can explore the process of baking a cupcake and eventually earn a physical cupcake as an award.
EXPLORE | NEC (London)
NEC Corporation is a Japanese multinational provider of information technology (IT) services and products. With 107.000 employees, it has also been the biggest PC vendor in Japan since the 1980s. At the 10th annual NEC show, Novum Interactive created an interactive cinema lobby, in Augmented Reality mode and with gender based accessories, attached to passersby. By measuring the attention span of the visitors, their gender and their age group, it was easy to explore who spent most time in front of the screen and customize its content, based on this information.